Terms and Conditions

Last updated: September 16, 2026

These Terms and Conditions ("Terms") govern your access to and use of Braneup ("Braneup," "we," "us," "our"). By accessing or using Braneup, you agree to be bound by these Terms. If you do not agree, please do not use the service.

1. Using Braneup

Braneup lets you submit a brief describing your business and generates a brand identity system in response, which may include strategy notes, color palettes, typography choices, and guideline documents. You may use Braneup only for lawful purposes and in accordance with these Terms.

2. Eligibility & Accounts

You must be at least 16 years old to use Braneup. If you create an account, you're responsible for keeping your login details secure and for all activity that happens under your account. Let us know right away if you suspect unauthorized use.

3. Acceptable Use

When using Braneup, you agree not to:

• Submit briefs or content that are unlawful, infringing, defamatory, or that you don't have the rights to use.
• Attempt to disrupt, overload, or gain unauthorized access to Braneup's systems.
• Use the service to generate brand identities for the purpose of impersonating another business or individual, or to infringe a third party's trademark rights.
• Reverse engineer, scrape, or resell access to Braneup without our written permission.

4. Your Content

You retain ownership of the brief content, prompts, and other material you submit to Braneup. By submitting it, you grant us a limited license to use that content solely to generate your output and operate the service. You're responsible for making sure you have the rights to anything you submit.

5. Generated Output & Ownership

Subject to your compliance with these Terms, you own the brand identity output Braneup generates for your brief, and you're free to use it for your business. We make no guarantee that a generated output is unique or free of conflict with existing marks — you're responsible for clearing any name, logo, or trademark you intend to use commercially, including through your own trademark search or legal counsel.

6. Third-Party & AI Processing

Braneup relies on third-party infrastructure, including AI processing providers and Hybrid Intelligence to generate output and operate the application. Your use of Brane is also subject to the acceptable-use policies of those underlying providers, and we're not responsible for outages or limitations originating from them.

7. Fees

Braneup offers a Free plan at no cost, as well as a paid Pro plan. Pro is billed on a recurring monthly basis at the price shown at the time of purchase, starting the day you subscribe, and renews automatically each month until cancelled. Pricing and billing terms are presented to you before you're charged, and continuing to use a paid feature means you agree to those terms. You can cancel your Pro subscription at any time; cancelling stops future billing but does not entitle you to a refund for the current billing period except as set out in our Refund Policy. We may change our fees or introduce new paid features from time to time, and will provide notice of any pricing changes before they take effect for your account.

8. Disclaimers

Braneup is provided "as is" and "as available," without warranties of any kind, whether express or implied, including any warranty of merchantability, fitness for a particular purpose, or non-infringement. We don't guarantee that generated output will be error-free, uninterrupted, or suitable for any specific commercial or legal purpose.

9. Limitation of Liability

To the fullest extent permitted by law, Brane and its team won't be liable for any indirect, incidental, special, or consequential damages arising out of or relating to your use of the service, including reliance on generated brand output for business or trademark decisions.

10. Termination

We may suspend or terminate your access to Brane at any time if we reasonably believe you've violated these Terms. You may stop using Brane and, if you have an account, request its deletion at any time.

11. Governing Law

These Terms are governed by applicable laws in the jurisdiction where Brane operates, without regard to conflict-of-law principles, unless a different law is required to apply to you by mandatory consumer-protection rules.

12. Changes to These Terms

We may update these Terms from time to time to reflect changes to Brane or for legal reasons. Continued use of Brane after changes are posted means you accept the updated Terms.